aw+c deliver a specialist service. For brands, organisations and individuals both global and local we provide targeted PR, production, campaign and event management specialising in fashion. We are a boutique agency supported by a collective of industry experts. We don't have large agency overheads but we punch their weight. We don't run up massive admin charges and we don’t send a junior team to do a senior job.
Our PR devision covering main fashion, news, feature and VIP placement for our retained clients. We also support brands and individuals on a specific project basis with extensive experience in creating eye-catching angles for their current campaigns. For some clients we manage their own external relations becoming their very own management team.
We offer a full service production service that covers international fashion weeks, photoshoots and events. From specific tailored help or full project management we can assist you exclusively or offer some much needed help to overstretched in-house teams.
Visual and media communications. Strategy. Campaigns. Collaborations. We offer consultancy and support to brands, organisations and individuals.
aw+c is under the direction of Antony Waller who has over fifteen years of experience in fashion PR and show/event management.
History includes: Arena Homme Plus, Ben Sherman, Bora Aksu, D&G Dolce Gabanna, Exte, French Connection, Gentry Portofino, Gianfranco Ferre, Just Cavalli, Judy Wu, Marie Claire, Mark Fast, Moon J, Niro Wang, Oxfam, PPQ, People Tree, Romeo Gigli, Stephen Einhorn, The Face, Versace Jeans, Vivienne Westwood, William Vintage, Yii.
As well as our main PR, campaign and VIP management we have twelve years of managing on-schedule shows across the official London and Milan Fashion Week calendar along with shoot production for brands and media.
We have extensive experience in brand collaborations and feature generation for both labels and individuals. Collaborations include Emma Watson (three years on fashion projects), Thakoon, Richard Nicoll, Laura Ashley, Orla Kiely and Banksy as well as securing and working with brand, hair and make-up financial sponsors across our show portfolio.
We are also proud to have been involved in creating successful campaigns for charitable projects where we have also brokered support from talent such as Paul Smith, Julien McDonald, David Koma,Sibling, Fydor Golan, William Tempest, Rita Ora, David Beckham, Jacquetta Wheeler and Guy Aroch.
JANE SHEPHERDSON MBE, CEO, WHISTLES
"I have worked with Antony for a few years, and have been really impressed by him. As a Fashion PR, he has all the right credentials - he knows everyone, he knows what's going on, he is very creative, he has a real passion for what he does, and he works like a dog!"
TESSA HARTMANN, FOUNDER, SCOTTISH FASHION AWARDS & HARTMANN MEDIA
"I have worked with aw+c and specifically Antony for several years now and I can honestly say he's a breath of fresh air in the industry. Polite, Super efficient, creative and he possesses a thorough understanding of clients needs and wants in this ever changing and dynamic fashion climate. He gets it! I wish there were more like him!"
DAVID WATTS, DESIGNER RELATIONS, BRITISH FASHION COUNCIL
"I have known Antony for a number of years and have always held him in the highest regard. The PR industry has some larger than life characters, and Antony is someone who always impressed me with his no nonsense, skillful approach to the projects he undertakes. Apart from his first-rate professional skills, he is a truly nice person, which is something unusually rare in the Fashion PR industry. I have personally recommended him to designers and creative businesses that I work with which is the highest compliment I can pay him. He is assertive without being aggressive, determined without being pushy and consistently under-promises but over-delivers."
ALEXIS PARR, DIARY EDITOR & SNR FEATURES, DAILY MAIL
"As a Fashion and event PR Antony is personable, professional and pro-active. Highly sophisticated without being pseudo or pretentious. A skillful, socially aware strategist who has the rare talent of achieving best results for both his many prestigious clients and the mercurial demands of the media. A confident, speedy communicator who doesn't clock off when the job is over. He is dynamic, emotionally intelligent and efficient. He's also a very nice chap!"
ANA SANTI, DEPUTY EDITOR, DRAPERS
“Every meeting I have with Antony has a purpose – whether it’s a story, a feature idea, I always leave with something worthwhile. He has an acute understanding of his clients’ and journalists’needs, and marries them up perfectly. Antony is a brilliant networker and, as a result, understands the challenges facing the fashion industry inside out. He’s a hard worker and a lot of fun to be with.”
STACEY DUGUID, EDITOR-AT-LARGE, ELLE
"I have been working with Antony since he was fresh out of University. I have always found him a pleasure to work with and you can rely on his trust, integrity and professionalism. He delivers on projects"
SUE PEART, EDITOR-IN-CHIEF, YOU (MAIL ON SUNDAY)
"Antony has never wasted my time,and only approaches with projects which are genuinely of interest to YOU, and which have a very real chance of coming off. He then goes out of his way to ensure that both parties feel happy with the results. We have worked together on three big stories and we were able to carry a cover story with Emma Watson and another with Jacquetta Wheeler. All occasions were potentially tricky stories to pull off, but all ran smoothly. We very much value this working partnership."
LIZ JONES, FASHION EDITOR-AT-LARGE, DAILY MAIL
"Antony never sends those stock emails that begin, 'Festive ideas and party looks.' He is always available. He never flaps. He has never been on maternity leave or changed his name, meaning I have never had to learn a new email address. He dots I's and crosses t's. Andhe's nice. Ooh and he reads the papers, which so few PRs do..."
LUCY REBER, SHOPPING EDITOR, STYLIST
"Antony is consistently a joy to work with. Offering up relevant ideas and following through with all the details needed. It's always a pleasure to hear from him."
CARLABEVAN, EDITOR-IN-CHIEF, HUFFINGTON POST UK
"We love working with Antony – he totally understands our brand and knows how to match great stories that fit our USP. He’s also great at thinking ‘outside the box’ and turning a simple piece of PR into a whole unique project."
CLAIRE WILKINSON, SENIOR PR MANAGER, OXFAM
"Antony worked on projects for nearly three years and I don't have one negative comment about him or his work. He's calm, hard working, and a brilliant communicator. He is creative, thinks outside the box and strives to get results. He is also genuine, which means that people trust him and want to work with him. This no doubt has stood him in great stead to build and maintain the fantastic contact base he has. People will come back to work with him time and time again."
KATE CARTER, LIFE & STYLE EDITOR, GUARDIAN
"Antony is an absolute pleasure to work with: he doesn't waste your time by bombarding you with useless information but waits until there is something perfect for your publication -which means I don't think I ever say no to him! He works harder than anyone I know and is always there to answer questions or provide those last minute answers you suddenly realise you need, whatever the hour. If everyone in PRwere like him, my job would be a dream."
WILLIAM BANKS-BLANEY (WILLIAMVINTAGE)
"Antony is a delight to work with;he is calm, measured, experienced and motivated and works diligently and without fanfare to achieve amazing results. In addition to being professionally adept, Antony is also a thoroughly likable man."
LAURETTA ROBERTS, BRAND EXTENSIONS DIRECTOR, WGSN and CEO, THE INDUSTRY
"Antony gets it. Knows when to be proactive, knows when to be reactive, makes it his business to know what's going on and makes it his business to know the right people. And he does it all with natural charm and old-fashioned good manners. If you need something you can rely on him and if you do him a good turn he does a good turn in return.That's why people want to work with him and are always open to the projects he suggests."
ANNIKA LIEVESLEY, PR MANAGER, STEPHEN JONES
"Antony was the first person within the fashion PR industry I ever worked with, and what a pleasure it has been from that day. He continues to teach me so many valuable ideas and ways to work within PR and collaborations. Such a fantastic person to work with, and incredibly loyal and genuinely great at what he does."